Highgarden Holdings: Alfred is the product. Everhaus and Aerwell are the moat.
01: Highgarden Holdings
The future of health now has an interface.
Alfred is an agentic operating system for human health.
Understand
Context, history and signal across every source of health data, and it learns from every one.
Coordinate
People, places, appointments and clinical pathways in sequence.
Act
Executes the next step instead of recommending it.
Alfred doesn’t just understand. Alfred learns.
Alfred grows with each member.
Learning their health markers, their schedule and routine, their medical history, becoming their ultimate personal health companion.
“I’m Alfred, your personal health companion. How may I assist you today?”
Insights from your health data, bookings across training, recovery, therapeutic and clinical services, health trends and upcoming events.
Alfred doesn’t just answer.
Alfred acts.
“I want to book a personal training session for tomorrow.”
Every service in one marketplace.
Alfred surfaces the coaches available to you.
A single session or a full package, chosen in a tap.
Real openings, pulled from the coach’s live calendar.
“Shall I go ahead and book it?”
One summary. One tap to confirm.
Booked, paid and confirmed, inside the same conversation.
The problem is fragmentation.
Your health is one system. Why isn’t the industry?
But intelligence alone isn’t enough.
To build an intelligence capable of managing human health, we gave it a world to operate, and to learn. We gave it its own training data center.
The physical moat. The living data center.
A building designed around how people actually move through training, recovery and care.
The arrival sequence. Every visit is a signal Alfred can learn from.
Sanctuary, a regeneration space. Physical environments built deliberately, not shipped.
Recovery protocols with a room built for them: repeatable, measurable, observed.
07: Why Everhaus
Everhaus isn’t simply a customer of Alfred. It’s where Alfred learns to operate in the real world.
Every interaction makes the system more capable.
But managing health eventually becomes healthcare.
And healthcare requires infrastructure.
The medical moat
Aerwell gives Alfred the medical infrastructure to turn intelligence into proactive healthcare.
“I want to check my hormones.”
From question → to action → to care.
- 01
At-home phlebotomy
Alfred schedules the draw at your address.
- 02
Results
Panels return into a single structured record.
- 03
Longitudinal context
Compared against everything Alfred already knows.
- 04
Licensed practitioner
Review by an Aerwell clinician.
- 05
Direct conversation
You speak with the practitioner inside Alfred.
- 06
Treatment when appropriate
Prescribed, dispatched and followed up.
- 07
A personalized plan
Your plan is carried out at Everhaus, guided by your Everhaus Guides.
A closed ecosystem built for one purpose: proactive, holistic healthcare for every member.
Alfred is the product. Everhaus and Aerwell are the moat.
Alfred is not B2B software. It is a dual-distribution health platform.
Businesses operate on Alfred. Their members interact through Alfred.
- Health clubs
- Fitness centers
- Longevity clinics
- Medical practices
- Recovery centers
- Wellness businesses
Alfred acquires consumers through the businesses that run on it.
Consumers download Alfred directly and start with a meaningful free experience.
- Existing and previous lab data
- Longitudinal health information
- Training support
- Nutrition and meal planning
- AI health guidance
- Wearable integrations over time
Monetization follows higher-value healthcare actions, not the free tier.
Every action returns more data. Every data point makes the next action better.
Projected registered app users at year end.
Projected businesses on Alfred at year end.
Projected annual revenue: $24.5M in 2027 → $44.8M in 2028 → $87.7M in 2029.
Company projections, September 2026 operating model. 2027 includes the March flagship opening.
Everhaus
Expands deliberately, into the cities where Alfred’s data shows demand concentrating. Alfred decides where the next Everhaus is built.
Aerwell
Medical and provider reach expands with applicable state licensing and regulatory requirements.
Alfred
Distributes digitally, far faster than either physical layer.
The destination. The interface. The medical infrastructure. One closed loop.
The physical network compounds the moat. The digital network drives the scale.
$2.1 trillion.
The United States wellness economy. The largest wellness market in the world.
And it is still growing.
The global wellness economy is forecast to reach $9.8 trillion by 2029.
Highgarden operates where that market is moving: proactive health.
Longevity clinics, preventive medicine, telehealth, performance and recovery. The fastest-growing corner of the market, expanding roughly 18 percent a year.
The plan reaches $326.8M in 2032. Roughly 0.016 percent of the market.
The plan does not require winning the market. It requires building the category.
Market figures: Global Wellness Institute, 2024-2025. Category growth: third-party longevity clinic market research. Revenue figure: company projections, September 2026 operating model.
The demand precedes the doors.
750 target at opening (March 2027)
9,000
Actuals as of September 2026. 750 at opening (March 2027): September 2026 model target, before opening-month churn. 9,000 signups: company target.
Recurring revenue has grown every single month since March.
+50% average month-over-month growth.
Committed monthly recurring revenue, March–August 2026.
Blended acquisition cost, all channels. First-year value = initiation plus twelve months' membership dues. As of August 2026.
The Everhaus flagship is under construction in Las Vegas, and its membership is already selling.
Alfred launches with licensed medical infrastructure in 44 of 50 states.
Aerwell’s clinician network, expanding to all fifty.
Most health products launch as software and hope for compliance. Alfred launches with the medical layer already in place.
One platform. Three revenue engines.
Everhaus
A single, all-encompassing, invitation-only membership: recurring dues plus initiation.
Aerwell
Diagnostic memberships, single tests, physician visits and treatments.
Alfred
Business revenue sharing and marketplace revenue.
The membership recurs, the diagnostics recur, the platform recurs.
2027: $24.5M.
Projected revenue across the three engines in 2027.
2029: $87.7M.
2032: $326.8M.
Annual calendar-year revenue projections, September 2026 operating model. Revenue shares rounded to whole percentages.
Raising $6 million.
$30 million pre-money.
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Operators with proven track records. We execute.
A $2.1 trillion market with no operating system. This is the team building it.
- Justin HibbertFounder & Chief Executive Officer
Fifteen years at the top of Hakkasan Group, one of the largest hospitality companies in the world, alongside a career building and scaling health and performance businesses. Five-time Ironman and the subject of a documentary. Founded Highgarden to unify training, recovery and medicine into one operating system for human health.
- Eric FicksmanChief Business & Financial Officer
Finance operator with a track record scaling capital-intensive ventures, with founder experience in consumer wellness. Runs Highgarden's capital and business strategy.
- Dr. Philip DeibelChief Medical Officer
Dual board-certified physician in obstetrics and gynecology and lifestyle medicine, with advanced training in longevity medicine and hormone optimization. Founder of a personalized longevity medicine practice. Oversees Aerwell's clinical network.
- Richie SummersChief Revenue Officer
A career in Las Vegas hospitality, leading customer development, VIP hosting and nightlife events for one of the Strip's largest resort operators. The relationships and playbook behind Everhaus membership growth.
- Umut TekinTechnology & Engineering
Co-founder of a technology infrastructure platform scaled to a $1B+ valuation, consolidating thousands of facilities across North America. Builds and scales technology companies. Leads Alfred's engineering.
- Chief Operating Officersearch underway
Alfred is the product.
Everhaus and Aerwell are the moat.
Highgarden is the future of human health.
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